Schakers perfecte doelgroep voor sponsoren

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Agon releases new chess player statistics

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Chess is regularly played by a demographic that is the holy grail of sponsors (AFFLUENT YOUNG EDUCATED MEN INFORMED CONNECTED ACTIVE) and is attributed rare and admirable qualities by 70% of the population, most of whom first played as children (INTELLIGENCE STRATEGY DECISIVENESS SOPHISTICATION PERFECTION). (Source: YouGov 2012) In the U.S., more people play chess than tennis and golf, combined!