Schakers perfecte doelgroep voor sponsoren

Agon releases new chess player statistics


Chess is regularly played by a demographic that is the holy grail of sponsors (AFFLUENT YOUNG EDUCATED MEN INFORMED CONNECTED ACTIVE) and is attributed rare and admirable qualities by 70% of the population, most of whom first played as children (INTELLIGENCE STRATEGY DECISIVENESS SOPHISTICATION PERFECTION). (Source: YouGov 2012) In the U.S., more people play chess than tennis and golf, combined!